Standing Up…

February 23, 2010

Almost 2 years ago, I started on the path towards accepting responsibility for everything that happens in my life.
I was hardly living my “best life” at the time and the repercussions of that were really starting to be a drag.
The goal (which is always a work in progress) is to stop offloading anything about [...]

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Sticking Around for Greatness

February 22, 2010

I’ve spent a lot of time in my life looking for something better.
When I was a musician, I was “looking” for something better in the business world.
When I was in the business world, I was “looking” for something better in the marketing world.
In each subject area, I’d work really hard at the beginning. I’d [...]

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The Hello Kitty Helmet: Business Lessons from a 5 Year Old

February 19, 2010
Thumbnail image for The Hello Kitty Helmet: Business Lessons from a 5 Year Old

That’s a picture of my son right there. He’s learning how to ride his skateboard. That’s him with his new termite skateboard and all of the protective gear a father could love.
The other week, (before he got all the gear you see in the picture) we were down in Scottsdale visiting the grandparents. I [...]

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Banking is Broken

February 18, 2010

My wife hates banks.
She doesn’t like them…
She doesn’t trust them…
And without asking, she is provided with a good reason not to use a bank over and over again.
Earlier this week, she walked into her bank to deposit a check.
In the middle of the deposit, the teller proceeded to ask her something like…
“What [...]

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The Future of Information Marketing?

February 17, 2010

15 years ago, not many people knew how to setup a website. You could charge a lot to do it for someone.
Now, a complete technophobe can create a competent website (plenty competent to get their message out) in about 6 minutes. And they have plenty of choices for how to do it.
4 years [...]

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Why You Can’t Make YourSELF an Authority

February 16, 2010

For most of my adult life, I’ve been in the “professional services” business.
For several years, I always marveled at how experts and authorities are create in a marketplace.
I’m sure you’ve taken a look at one expert or another and said something like, “Well there’s nothing special about him/her. And he/she isn’t all [...]

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10 Things I Learned in School That Aren’t True

February 15, 2010

You don’t have to talk to me too long to find out that I am not a fan of traditional education. The “be like everyone else,” “put me in a box” and “suppress my ability to think for myself” factory that’s been created over the years.
That, along with TV, in my opinion, plays a [...]

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How to Get Paid a Lot to Be a Musician

February 12, 2010

I used to be a church organist…
At my last full-time church job, my salary topped out at about $31,000 per year. Not much in the way of material compensation for going to one of the best music schools in the country and winning a major organ competition when I was 19.
I could have [...]

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7 Ways to Boost the Results of Your Next Promotion

February 11, 2010

1. Bundle. Don’t forget that people like value. The trick is, only the customer can define what that is. But for some odd reason, more usually seems better. It’s hard to communicate quality out of context… before the sale. Sure you can sell a book for $67 dollars, but in my experience, [...]

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The Fundamental Flaw with Membership Sites

February 10, 2010

I was on the phone last night talking to a good friend of mine and he asked me about whether or not he should put effort into growing and expanding his paid membership site.
I said no.
You hear a lot of hype about membership sites and other clubs etc. that produce continuity income.
And most of the [...]

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