From the category archives:

Social Media

Social Media’s Hidden Opportunity for Direct Response Businesses

by Jason on March 8, 2010

ShareAt first I thought “social media” was a bunch of fluff.
I’m one of those people who doesn’t have much need for or interest in small talk.
And a lot of social media chatter is small talk. Or whatever is smaller than small talk, if there is such a thing.
Nothing important, nothing urgent, just talking… [...]

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(Real Stats) Making Social Media Pay

by Jason on October 21, 2009

ShareI’ve always been a bit skeptical about just how profitable social media really is.
But below are the results from some tests I’ve been running that are promising.
Really, what I’ve been trying to answer is whether I should be putting my money into places like Facebook® or stick with Google® Adwords or do both.
My recent speedbumps [...]

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10 Reasons Twitter is a Waste of Your Time

August 24, 2009

ShareI was a Twitter resistor for quite some time. A few months ago, I jumped in and decided to give it a try.
I should have waited.
Here are 10 reasons why, as a business owner, you are wasting your time investing it on Twitter:
1. With few exceptions, the return generated by Tweets (in dollars and [...]

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Monetizing Twitter = Bass Ackwards

May 31, 2009

ShareIt’s always easy to spot the fad of the week… because it tends to throw the tried and true rules of business out the window. For a little while that is. Until the new becomes boring and people start thinking again.
In this case, I’m talking about Twitter.
Now it used to be that business [...]