From the category archives:

Marketing

ShareA few miles down the street from my house there’s a little vineyard that’s heavily involved in putting Arizona wine on the map.
These folks have been featured on Winelibrary TV and, more recently, were involved in a new documentary movie about Arizona wine.
It probably doesn’t hurt that one of the players in the Arizona wine [...]

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ShareBuy now.
Order now.
Sign-up now.
Register now.
I threw in the yellow highlighting just for fun… it gives me a warm fuzzy feeling to remember the good ol’ days of internet copywriting.)
The words above are the basic goal of many of the marketing books I’ve read since my business information addiction began back in 2002.
The focus?
Direct response marketing… [...]

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10 Lessons Learned from Running the SAME Online Business for 7 Years

March 3, 2010

ShareYesterday, my wife and I were working on a new product for a business we run and realized it’s been 8 years since we started it from our little apartment in NYC.
The first year or so, we were an offline operation. So there were paper invoices and checks in the mail. That’s how things [...]

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Will Selling With Video Hurt Your Future Sales?

March 2, 2010
Thumbnail image for Will Selling With Video Hurt Your Future Sales?

ShareThere’s a lot of hype right now about how the future of selling stuff online is to use VIDEO.
I’m not so sure. Here’s the big problem:
VIDEO in Its Current State is Pretty Much Linear
It has a timeline that needs to be followed for a complete message to get delivered.
Duh, right? It’s just like [...]

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What’s So Great About FREE Shipping?

March 1, 2010

ShareI just ended a small “free shipping” sale in a niche business I help run.
I took the 22 qualifying orders that came in during the promotion (I excluded orders where they didn’t use the coupon or ordered something electronic) and did some quick math.
The average order value was $61.95.
Now if you add our normal shipping [...]

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The Art of Listening

February 26, 2010

ShareThe other day in my post about the Future of Information Marketing, one of the commenters asked about some practical applications of how this idea (the one where you treat people like people) could look in reality.
Here’s one idea:
It’s a simple skill called LISTENING.
For some reason, one of the most satisfying things is to BE [...]

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Banking is Broken

February 18, 2010

ShareMy wife hates banks.
She doesn’t like them…
She doesn’t trust them…
And without asking, she is provided with a good reason not to use a bank over and over again.
Earlier this week, she walked into her bank to deposit a check.
In the middle of the deposit, the teller proceeded to ask her something like…
“What [...]

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How to Get Paid a Lot to Be a Musician

February 12, 2010

ShareI used to be a church organist…
At my last full-time church job, my salary topped out at about $31,000 per year. Not much in the way of material compensation for going to one of the best music schools in the country and winning a major organ competition when I was 19.
I could have [...]

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7 Ways to Boost the Results of Your Next Promotion

February 11, 2010

Share1. Bundle. Don’t forget that people like value. The trick is, only the customer can define what that is. But for some odd reason, more usually seems better. It’s hard to communicate quality out of context… before the sale. Sure you can sell a book for $67 dollars, but in my experience, [...]

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The Fundamental Flaw with Membership Sites

February 10, 2010

ShareI was on the phone last night talking to a good friend of mine and he asked me about whether or not he should put effort into growing and expanding his paid membership site.
I said no.
You hear a lot of hype about membership sites and other clubs etc. that produce continuity income.
And most of the [...]

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