From the category archives:

In the Trenches Epidsodes

In the Trenches: November 2009

by Jason on November 19, 2009

November 2009
Real World Lessons Learned from an “In the Trenches” Marketing Contrarian…

Infusionsoft Deliverability Test - Currently, I’m seeing about a 5-15% hit in deliverability using Infusionsoft (http://www.infusionsoft.com) vs AWeber. This is without using a dedicated IP, which is a pretty cheap upgrade at $500 per month. (This is not a scientific test… but [...]

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In the Trenches: October 2009

by Jason on October 14, 2009

October 2009
NOTE: These items are more strategy or big thinking ideas than tactics. These days, high-quality, proven tactics are available to anyone with an internet connection or credit card. And if that’s all it took, there’d be far more successful businesses than there are.

Beware the survey. Most marketing books will [...]

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In the Trenches Feature: Top Copywriter, Marketing Strategist and Cashflow Generator Michael Silk

June 3, 2009

ShareMichael Silk is no ordinary copywriter…
And his results speak for themselves. Sometimes, his clients speak for him too:
“Michael Silk writes some of the best sales copy I’ve ever read, and I’ve studied thousands of them. He’s excellent, professional and friendly. I’m always stunned at how he can quickly create jaw-dropping headlines and body copy. [...]

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Interview with AWAI Executive Director, Katie Yeakle

May 28, 2009

ShareHere’s an interview I did last year with Katie Yeakle, Executive Director of American Writers and Artists Inc. in Delray Beach Florida.
Katie works with people from all walks of life who are looking to leave the rat race behind and live “the writer’s life” as freelance direct response copywriters and artists.
Since 1997, Katie [...]