Big results don’t come from thinking like everyone else.
From the category archives:
ShareThere’s a lot of hype right now about how the future of selling stuff online is to use VIDEO.
I’m not so sure. Here’s the big problem:
VIDEO in Its Current State is Pretty Much Linear
It has a timeline that needs to be followed for a complete message to get delivered.
Duh, right? It’s just like [...]
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ShareMy #1 recommendation for boosting the response of your salesletter is to sell something worth buying.
Which means not selling “junk.”
That’s not a new idea.
And sorry if you were expecting a copywriting “secret” or something.
But in my experience, it’s easier to sell stuff that’s worth buying.
Because you don’t really have to “sell.” You mainly have to [...]
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