From the category archives:

Business Growth

Why I’m Quitting

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by Jason on April 22, 2010

ShareI think quitting is underrated.
As I look back over my business life, there are a lot of things that I probably should have quit more quickly.

I should have quit tech consulting the minute I realized that selling time for money had some real drawbacks.
I should have closed some niche businesses when I realized that the [...]

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ShareIf one of the strengths of the internet is that you can track everything, why is it such a challenge to have that data actually be valuable to a business owner?
Tracking response online is easy, right?
Yes, tracking response is easy. But interpreting the response is not so easy.
Because, right now, we don’t have a [...]

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I Picked Up My Phone and Money Came Out

March 11, 2010
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ShareIn our little Web 2.0 giddy world, I realize that talking about something as old as the telephone is probably not sexy.
Trust me, I have no hopes that this is going to make it to the front page of Digg.com.
But yesterday, I was reminded how much human dimension is removed from sales transactions when you’re [...]

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Why You Deserve More Than Copywriting Guru Status

March 10, 2010

ShareThis is an excerpt from a freelance copywriting book I wrote about my first year as a freelancer.
At the time, I don’t think I grasped just how important what you read below really is… for any business owner.
I should read this more often, because it would help me keep the focus on where I want [...]

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Which Came First, the Business or the List?

March 9, 2010

ShareHere’s a question for you:
Do you need a list to have a business or do you need a business to get a list?
Which comes first?

Do you want subscribers first?
Do you want customers first?
Do you need subscribers to get customers?

I don’t believe the “money’s in the list” stuff. I think the money is in the relationship [...]

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How Much ARE You Worth Anyway?

March 5, 2010

ShareChris Brogan set off a bit of a comment firestorm the other day when he inadvertently revealed how much he charges clients for a day of his time.
I thought it was really interesting to read the comments and see how people reacted to the 5 figure number.
Apparently, a lot of people had something to say [...]

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Cancellation Hell

February 24, 2010

ShareI just spent the last few minutes of my life trying to cancel an online service I don’t really want to use anymore.
I used the site’s online chat feature to attempt this.
My request was pretty simple:
“I need to cancel my account. The service is great, but I don’t use it. Please let me [...]

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The Future of Information Marketing?

February 17, 2010

Share15 years ago, not many people knew how to setup a website. You could charge a lot to do it for someone.
Now, a complete technophobe can create a competent website (plenty competent to get their message out) in about 6 minutes. And they have plenty of choices for how to do it.
4 years [...]

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Why You Can’t Make YourSELF an Authority

February 16, 2010

ShareFor most of my adult life, I’ve been in the “professional services” business.
For several years, I always marveled at how experts and authorities are create in a marketplace.
I’m sure you’ve taken a look at one expert or another and said something like, “Well there’s nothing special about him/her. And he/she isn’t all [...]

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Be Your Own Guru

January 25, 2010

ShareIt’s time to be your own business guru.
You have a lot more power to control the course of your life than you think. Don’t give that power away by looking to someone else to create your success.
Create it yourself.
Think for yourself.
Act on your own ideas… your own hunches… your own gut feelings.
In my opinion, [...]

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