From the category archives:

Business Growth

ShareHere’s a question for you:
Do you need a list to have a business or do you need a business to get a list?
Which comes first?

Do you want subscribers first?
Do you want customers first?
Do you need subscribers to get customers?

I don’t believe the “money’s in the list” stuff. I think the money is in the relationship [...]

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How Much ARE You Worth Anyway?

by Jason on March 5, 2010

ShareChris Brogan set off a bit of a comment firestorm the other day when he inadvertently revealed how much he charges clients for a day of his time.
I thought it was really interesting to read the comments and see how people reacted to the 5 figure number.
Apparently, a lot of people had something to say [...]

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Cancellation Hell

February 24, 2010

ShareI just spent the last few minutes of my life trying to cancel an online service I don’t really want to use anymore.
I used the site’s online chat feature to attempt this.
My request was pretty simple:
“I need to cancel my account. The service is great, but I don’t use it. Please let me [...]

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The Future of Information Marketing?

February 17, 2010

Share15 years ago, not many people knew how to setup a website. You could charge a lot to do it for someone.
Now, a complete technophobe can create a competent website (plenty competent to get their message out) in about 6 minutes. And they have plenty of choices for how to do it.
4 years [...]

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Why You Can’t Make YourSELF an Authority

February 16, 2010

ShareFor most of my adult life, I’ve been in the “professional services” business.
For several years, I always marveled at how experts and authorities are create in a marketplace.
I’m sure you’ve taken a look at one expert or another and said something like, “Well there’s nothing special about him/her. And he/she isn’t all [...]

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Be Your Own Guru

January 25, 2010

ShareIt’s time to be your own business guru.
You have a lot more power to control the course of your life than you think. Don’t give that power away by looking to someone else to create your success.
Create it yourself.
Think for yourself.
Act on your own ideas… your own hunches… your own gut feelings.
In my opinion, [...]

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Mr. Marketer, Tear Down this Wall (Or You’re Toast)

October 13, 2009

ShareBack in 1987, President Ronald Reagan gave his famous “tear down this wall..” speech in West Berlin.
By November of 1989, the wall was down.
The people spoke and took action.
Now at that time, I was far more concerned with my next pack of Topps baseball cards than anything going on in Berlin.
But I’ve grown [...]

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Are You Making the Videos or Watching the Videos?

August 26, 2009

ShareJust got done watching the new Tony Robbins video with Frank Kern and John Reese.
It was really good. A lot of great meat in there.
Here’s the question I kept asking myself:
Are you a creator of value or a consumer of value?
In other words, are you the one making the videos or are you the [...]

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Be a DOER

July 28, 2009

ShareI’m coming to realize that, generally speaking, there are two types of people in this world:
Thinkers and Doers
Both are valuable and both have their place.
But given the option, I’ll take a Doer any day of the week. Especially for business situations.
Here’s the reason:
Doing is energy. Doing gets your energy out into [...]

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Unlimited Customers: Learning from AGORA, Inc.

June 22, 2009

ShareA few years ago, I listened in on a teleseminar with Michael Masterson, a very successful business man affiliated with the giant publishing company AGORA, Inc.
On the teleseminar, Michael explained that one of the reasons for AGORA’S quick growth was their philosophy of “sharing” their customer files with their “competitors.”
He went on to explain that [...]

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