From the category archives:

Blog

Tips for Getting a High CTR on Facebook®

by Jason on July 24, 2010

ShareLotta buzz about Face® lately…
Buzz is fun, because I get to jump in the trenches and see if all of the buzz is true or not.
In my experience, Facebook&reg’ can be an awesome place to market stuff.
But during my tests on Facebook®, I came upon a huge reason to not spend too much time [...]

{ 2 comments }

Why I’m Quitting

by Jason on April 22, 2010

ShareI think quitting is underrated.
As I look back over my business life, there are a lot of things that I probably should have quit more quickly.

I should have quit tech consulting the minute I realized that selling time for money had some real drawbacks.
I should have closed some niche businesses when I realized that the [...]

{ 5 comments }

Why the Internet Is a Tracking Nightmare: Connecting the Revenue Dots

March 15, 2010

ShareIf one of the strengths of the internet is that you can track everything, why is it such a challenge to have that data actually be valuable to a business owner?
Tracking response online is easy, right?
Yes, tracking response is easy. But interpreting the response is not so easy.
Because, right now, we don’t have a [...]

Read the full article →

Blood, Wine and Marketing: Are You Chasing Your Market?

March 12, 2010

ShareA few miles down the street from my house there’s a little vineyard that’s heavily involved in putting Arizona wine on the map.
These folks have been featured on Winelibrary TV and, more recently, were involved in a new documentary movie about Arizona wine.
It probably doesn’t hurt that one of the players in the Arizona wine [...]

Read the full article →

I Picked Up My Phone and Money Came Out

March 11, 2010

ShareIn our little Web 2.0 giddy world, I realize that talking about something as old as the telephone is probably not sexy.
Trust me, I have no hopes that this is going to make it to the front page of Digg.com.
But yesterday, I was reminded how much human dimension is removed from sales transactions when you’re [...]

Read the full article →

Why You Deserve More Than Copywriting Guru Status

March 10, 2010

ShareThis is an excerpt from a freelance copywriting book I wrote about my first year as a freelancer.
At the time, I don’t think I grasped just how important what you read below really is… for any business owner.
I should read this more often, because it would help me keep the focus on where I want [...]

Read the full article →

Which Came First, the Business or the List?

March 9, 2010

ShareHere’s a question for you:
Do you need a list to have a business or do you need a business to get a list?
Which comes first?

Do you want subscribers first?
Do you want customers first?
Do you need subscribers to get customers?

I don’t believe the “money’s in the list” stuff. I think the money is in the relationship [...]

Read the full article →

Social Media’s Hidden Opportunity for Direct Response Businesses

March 8, 2010

ShareAt first I thought “social media” was a bunch of fluff.
I’m one of those people who doesn’t have much need for or interest in small talk.
And a lot of social media chatter is small talk. Or whatever is smaller than small talk, if there is such a thing.
Nothing important, nothing urgent, just talking… [...]

Read the full article →

How Much ARE You Worth Anyway?

March 5, 2010

ShareChris Brogan set off a bit of a comment firestorm the other day when he inadvertently revealed how much he charges clients for a day of his time.
I thought it was really interesting to read the comments and see how people reacted to the 5 figure number.
Apparently, a lot of people had something to say [...]

Read the full article →

Indirect Response Marketing: Will Somebody Please Call Claude Hopkins?

March 4, 2010

ShareBuy now.
Order now.
Sign-up now.
Register now.
I threw in the yellow highlighting just for fun… it gives me a warm fuzzy feeling to remember the good ol’ days of internet copywriting.)
The words above are the basic goal of many of the marketing books I’ve read since my business information addiction began back in 2002.
The focus?
Direct response marketing… [...]

Read the full article →

← Previous Entries

Blog

Categories