This is an excerpt from a freelance copywriting book I wrote about my first year as a freelancer.
At the time, I don’t think I grasped just how important what you read below really is… for any business owner.
I should read this more often, because it would help me keep the focus on where I want to go… not where anyone else wants me to go.
We are not aiming at [copywriting] “guru” status here. We’re aiming at you being happy and wealthy. And those two things don’t have to go together.
It’s not my goal to put [copywriting] “gurus” down. My goal is to help you see reality. To see that your list of possibilities for achieving success is so very much bigger than you probably imagine.
Just be clear. It’s no one else’s responsibility to have your best interest in mind. That goes against the grain of human nature.
The responsibility for your success and happiness falls squarely in your lap. You are in control of creating your happiness and wealth. And most importantly, you are in charge of defining what that means for you.
Just in case you think I’ve gone all soft, too deep into the mushy stuff… don’t worry. We’re about to jump into the nitty gritty.
But remember, your copywriting career is about your journey.
It’s about defining your goals, not based on what you see others achieving, but based on what you want to achieve for you. It’s about walking the path, not getting to the end of the path.
Thinking you’ve got to work hard to get somewhere is a recipe for frustration. Because the only place you’re ever gonna be is exactly where you are, at this present moment.
Wealth and success come when you figure out how best to enjoy that.
Those paragraphs I wrote are pretty much applicable to anyone in business… and something I should reread every morning before I jump in.
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