I’ve spent a lot of time in my life looking for something better.
When I was a musician, I was “looking” for something better in the business world.
When I was in the business world, I was “looking” for something better in the marketing world.
In each subject area, I’d work really hard at the beginning. I’d either have some good success or great success and then BAMO… the bottom would fall out.
The glitz and shine of the new would wear off, or maybe I’d just get bored.
Either way, things would start to get old and I’d start “looking” again.
I would always approach “greatness” or the start of it anyway, and then run over and start looking for another mountain to climb.
Maybe I was afraid of success, maybe I was afraid of criticism, I don’t know.
But I am finally realizing that’s no way to live or run a business.
One, it’s tiring as hell.
Two, it’s kind of selfish. Because living like that keeps me from making the real breakthroughs in life. The ones that often require many, many days of what I used to consider monotony. Those are the breakthroughs that will really make an impact.
Making an impact requires excellence. And that comes from doing stuff over and over.
I did that in the music world. I practiced a LOT. But I wasn’t mature enough at the time to continue doing the work when I got bored.
I couldn’t see the work for what it was - a path to achieving something great for myself and others. Mainly for others.
Instead, I just saw the work as more work, and I didn’t have the discipline to do it.
Now I know that my “work” is developing the discipline to stick around and to keep doing my work.
Even if it’s easy. It’s easy because I’m good at it. It’s easy because it’s a gift. A gift I’m supposed to share. And I can always get better… closer to being EXCELLENT.
For me, I think this is the key to success:
Develop the focus and discipline to do the things I’m good at over and over. To become GREAT at them. Not in a robotic lifeless kind of way, but in a more methodical, deliberate and conscious way.
I’m betting that at the end of my life, I’m not going to look back and talk about how much money I made in such little time or anything like that.
But I do imagine that I’ll probably look back on my life and ask myself just how many lives I changed and by how much.
So what does this have to do with business?
I think a lot of business owners do the same thing.
In the end, it’s easy to devalue and skip over what comes easy for you. After all, there’s no struggle in it. There’s no “overcoming adversity” in it.
There’s no big “I DID it” release when you get to the end.
It reminds me a bit of a business owner I know who told me about a really successful marketing campaign he did once… and then said something like, “Yeah, we never did it again.”
Instead of looking for the “right work” my goal now is to do my work the “right way” for me.
And that is to do it like it matters. Cause it does.
We’re all on this earth to do something or be something. And we all have to figure out what that is.
And I think it’s easy for those of us that are afflicted with this syndrome called entrepreneurialism 
to always be striving… always searching for that thing that’s going to give us “the rush.”
A new marketing method, a new piece of software, a new cutting edge technique…
I know I’m guilty of it.
Instead of executing what I do well on a consistent basis, my focus was always on searching for the new and exciting.
Sure I could generate traffic, sales, clients, readers by sitting down every day and writing something valuable. But hey, did you hear about this new [insert marketing fad of the week]?
Bleh.
Don’t discount what you do well just because it’s easy for you. Even if it seems too easy or unexciting.
You could be on your way to something great.
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