Just got done watching the new Tony Robbins video with Frank Kern and John Reese.
It was really good. A lot of great meat in there.
Here’s the question I kept asking myself:
Are you a creator of value or a consumer of value?
In other words, are you the one making the videos or are you the one just watching them?
Throughout the whole video, I could really relate to the issue Frank and John brought up at the beginning.
How so many of their customers never follow through and take action to build their dreams.
I know how aggravating it is to see customers buy your products and then do nothing with them.
I deal with that frustration all the time.
But the way things are setup now, most businesses make money when the course is SOLD, not when the buyer meets success.
And of course it shouldn’t be any other way. There’s no reason for an entrepreneur to take responsibility for the success of his customers.
Especially if most of them simply don’t want to put in the work required to BE successful.
According to Tony, the most likely reason they don’t work is because they don’t believe that anything good will come of their work.
It’s hard to fix that from the outside in. Okay, Tony Robbins does a good job doing that 
In my experience, personal responsibility and accountability for your own success doesn’t sell all too well.
I can just imagine a big internet style launch, led by the BIG IDEA that you are responsible for your own success, NOT any one system or guru or magic potion.
My hunch is that launch would be a BIG dud in terms of buzz and sales.
I’ve tried selling that way and it’s a hard road.
I think, in the end, there are two types of people:
People who make the videos… and people who watch the videos.
People who make the videos have to do the work on the front end… they reap the benefits of that work later down the road.
People who watch the videos get a healthy dose of infotainment on the front end… unfortunately, they pay for the results of that action down the road.
The people who are making the videos are doing it simply because, in their minds, they believe they are video makers. (Of course they watch videos too… you never stop learning, of course… but CONSUMPTION is not the primary frame of mind. Creation is.)
(Important Note: You can always become a “video maker.” It requires making a choice, not having a talent.)
Could success be this simple? Yes, I think it is.
But here’s something that’s easy to forget:
YOU are capable of success.
But success doesn’t happen from the outside in. The day I stopped looking for success out there is the day things started to turn around for me.
Success is already in you (really), but you have to figure out how to let it out into the world.
The “figuring out how to do that part” is the real work. And no product is going to help you do it.
Mainly because there is only one answer available.
And that answer is your answer.
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