Review of Seth Godin’s Linchpin: Are You Indispensable?

Linchpin

by Jason on February 8, 2010

I love people who think for themselves.
Especially when it challenges the status quo…
When it makes the status quo nervous and shake in their boots, or shows without a shadow of a doubt (in a polite way of course) that the emperors truly have no clothes … well that’s even better.
Seth Godin, of course, is one [...]

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Be Your Own Guru

by Jason on January 25, 2010

It’s time to be your own business guru.
You have a lot more power to control the course of your life than you think. Don’t give that power away by looking to someone else to create your success.
Create it yourself.
Think for yourself.
Act on your own ideas… your own hunches… your own gut feelings.
In my opinion, [...]

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The World’s Simplest Copywriting Course

December 10, 2009

NOTE: This post is addressed to business people who are trying to sell stuff. Not to copywriters who are trying to sell their services.
It’s not hard to write compelling copy.
And it doesn’t take a long time if you like to write.
In fact, some of the most successful promotions I’ve written have taken me only [...]

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In the Trenches: November 2009

November 19, 2009

November 2009
Real World Lessons Learned from an “In the Trenches” Marketing Contrarian…

Infusionsoft Deliverability Test - Currently, I’m seeing about a 5-15% hit in deliverability using Infusionsoft (http://www.infusionsoft.com) vs AWeber. This is without using a dedicated IP, which is a pretty cheap upgrade at $500 per month. (This is not a scientific test… but [...]

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I’ve Never Eaten SPAM (But Does That Make It Evil?)

October 29, 2009

I’ve been doing some lead generation promotions recently with folks who are HUGE publishers.
Businesses that are dealing with email lists in the hundreds and hundreds of thousands.
They treat email marketing just a bit differently than your average joe online.
Because when you sign-for their LIST… you’re really signing up for their LISTS.
And that means that the [...]

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(Real Stats) Making Social Media Pay

October 21, 2009

I’ve always been a bit skeptical about just how profitable social media really is.
But below are the results from some tests I’ve been running that are promising.
Really, what I’ve been trying to answer is whether I should be putting my money into places like Facebook® or stick with Google® Adwords or do both.
My recent speedbumps [...]

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In the Trenches: October 2009

October 14, 2009

October 2009
NOTE: These items are more strategy or big thinking ideas than tactics. These days, high-quality, proven tactics are available to anyone with an internet connection or credit card. And if that’s all it took, there’d be far more successful businesses than there are.

Beware the survey. Most marketing books will [...]

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Mr. Marketer, Tear Down this Wall (Or You’re Toast)

October 13, 2009

Back in 1987, President Ronald Reagan gave his famous “tear down this wall..” speech in West Berlin.
By November of 1989, the wall was down.
The people spoke and took action.
Now at that time, I was far more concerned with my next pack of Topps baseball cards than anything going on in Berlin.
But I’ve grown [...]

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Are You Making the Videos or Watching the Videos?

August 26, 2009

Just got done watching the new Tony Robbins video with Frank Kern and John Reese.
It was really good. A lot of great meat in there.
Here’s the question I kept asking myself:
Are you a creator of value or a consumer of value?
In other words, are you the one making the videos or are you the [...]

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AdWords… It’s About the Bottom Line (Video)

August 26, 2009

Here are some things to think about if you’re considering outsourcing your PPC. If you have trouble viewing the video, you can download the quicktime version below.

var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’;

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